Be professional.

    Looking businesslike is the first step to acting businesslike, and people will take you more seriously if you are well-groomed. This also applies to body language, so always make eye contact and keep good posture, or you may appear to lack confidence.

    （表現職業化 。衣著職業化是體驗你是否專業的第一步，如果你注意修飾的話，人們對待你總是更認真一些。 這還適用于肢體語言，要經常和別人進行眼神交流并保持好的身體姿勢，否則會看起來象沒有自信的樣子。）

Make it personal.

    Remember people’s names and they will remember you. Do everything you can to avoid addressing a message “Dear Sir/Madam”. Remember that business is about building relationships.

    （針對個人。記住別人的姓名同時別人也會記得你。盡量不要使用“親愛的先生／女士”這樣的稱呼。記得商務的本質就是建立一種關系網。）

Be formal but not stiff.

    If you are too formal, people won’t be at ease around you. Act too casual and people may not take you seriously. Aim for the middle ground!

    （正式而非拘謹。 如果你表現的太正式了，別人呆在你身邊就覺得很不自在。表現的太過隨便，人們又可能不認真對待你。表現要適當！）

Be clear and concise. 

    Get to the heart of the matter quickly and don’t waste words. On the other hand, don’t assume that the person you’re talking to knows who you are and why you are contacting them - they may need a reminder and some background.

    （清晰而簡明。直接闡明問題的關鍵而非轉彎抹角。另一方面，別期待和你談話的人一上來就知道你是ˬ并知道你是為何而來——他們需要一些提示及背景情況的了解。）

Keep quiet!

    Communication is a two way street. Listen to the opinions of others, don’t interrupt people when they are speaking, and don’t ignore criticism. Also, people will be more willing to listen to you if they see that you’re listening to them!

    （保持安靜！ 交流是雙向的事。耐心聽別人的意見，別人說話時不要打岔，而且不要忽略批評意見。并且，如果別人覺得你認真傾聽他們的話，他們也會更樂意聽你的話！）